Welcome

Whether it’s a minor edit from a trusted stakeholder, an urgent compliance correction, or an operational restructure, your content will eventually need to change to meet your organization’s ever-evolving needs. But designing (and following) a governance framework is much easier said than done. Without the right balance between enterprise needs, business goals, and stakeholder bandwidth, your organization’s content strategy can be derailed by inconsistency, frustration, and capability loss.

In this talk, we will explore some of the key pillars of a good governance plan through 3 case studies of work completed with Fortune 500 clients.

Attendees will learn:

• The business capabilities unlocked by a mature content governance program
• Strategic change management
• Guidelines for balancing proactive and reactive governance workflows
• Communication and training plan best practices to encourage organizational alignment

‍