Whether you’re the only content person in your organization, the leader of a small content team that you’re looking to grow, or a UX or DesignOps leader, if you’ve been tasked with creating a content strategy practice, Natalie Dunbar will share tips that can help guide you through building a successful content strategy practice from the ground up­–a practice that can add value to your agency or organization.

Natalie will give an overview of the five components to the practice-building process that comprise the Content Strategy Practice Blueprint, detailed in her new Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice:

1. Making the business case for a content strategy practice
2. Building strong relationships with cross-functional teams
3. Creating a foundation of frameworks and tools
4. Rightsizing the practice to meet client or project demand
5. Establishing meaningful success measures

You’ll learn why these blueprint components are foundational to creating a practice that’s both sustainable and scalable, either as a part of, or as a service to, a digital or user experience focused department or team.

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