Any digital experience is about creating a conversation with users. Conversations consist of words, tone, even gestures. How can you create a conversation with users without looking at the content of that conversation first?

Of course, there are many elements, such as research, analysis, and writing, that go into creating a streamlined, thoughtful conversation. In this talk, I’ll walk you through 8 steps for putting content first in everything you design.

Putting content first means implementing a multi-phase design process. Rather than creating a design and filling in the content after the fact, I’ll introduce a way to use a content-based creative approach that will lead you to a human-centered design in the form of wireframes and visuals. We’ll look at the following steps and more in the content-first design process:

• Content inventories and audits
• Prevision work including conversation maps and content maps
• A prototype based on your findings
• Testing and iterating on your work
• Creating final designs

Who Should Attend?
Anyone who works in product, user experience, or content strategy, content design, or UX writing, as well as the content curious and career seekers.