Virtual
Talk
Wednesday, March 12, 2025
March 12, 2025
Video coming soon
How often have you seen a proposed web design that looks good, but is filled with dummy Lorem Ipsum text? You know it looks nice, but even if you know the purpose of the site, it can be difficult, if not impossible, to see how the site will work for its intended users.
Too many projects are designed like this, and too many of them fail to serve their purpose. Content-first design is a process by which research, exploration, and evaluation of content requirements and user needs inform the structure, layout, flow, and visuals for a digital product. It centers design on what end users need and how the site can fulfill that need.
Key takeaways:
Sarah Johnson, a content design leader and teacher with over 20 years of experience, has worked for industry leaders such as Fidelity Investments, Banks of America, TIAA, CVS, and Bentley University User Experience Design Center. She is the author of six books, including Content-First Design, and the founder and director of ContentFirstDesign.com. Content-first Design, the company, offers content services built on actionable, data-driven insights, and workshops designed to enhance practical skills in areas such as content design, AI integration, and more.
