When Andy was eight, he wanted to be a poet and a paleontologist. Twenty-seven years later, he is neither, but he uses those skills in his day job as a content strategist on Adobe’s product design team — writing under huge constraints, and uncovering artifacts from big, old software interfaces.

When he’s not working, he’s creating podcasts and zines about one of his favorite topics: wooden pencils. Find him in San Francisco with his wife and two large cats, or online at andy.wtf.

Michael Metts has long been passionate about helping other people find their own ways to influence and lead. He began his career as a writer and content pro, and is the co-author of Writing is Designing: Words and the User Experience. He is a maker and teacher who has done dozens of workshops and speaking engagements all over the world. He lives with his family on the south side of Chicago.