Virtual

Talk

Wednesday, July 14, 2021

July 14, 2021

Structured Content, Accessibility & Audience: How SEO Has Evolved

with

Deborah Carver

6:00 pm

Pacific Time

Location:

Online

RegisterDownload SlidesVisit link for slides

Video coming soon

With a growth in natural language processing and improved content relevance algorithms, this session will address how SEO has changed in the past 2-3 years, including:

  • Why structured data is critical to algorithmic visibility
  • How optimization has shifted from keywords to topics and entities
  • Understanding your brand’s knowledge graph
  • Building and optimizing for accessibility in the time of the paywall

About the speaker(s)

Deborah Carver

Deborah Carver is an independent consultant and the publisher of The Content Technologist, a resource for content professionals working in the age of algorithms. She spent the first portion of her career working in traditional publishing, then transitioned to working on SEO and digital strategy full-time in 2013.

Focused on organic content performance, Deborah helps clients navigate what makes “good content” findable, usable, informative and delightful. She’s worked with businesses of all sizes, from Fortune 500 to independent startups and is an avid trendspotter, a deeply experienced website content analyst, and a massive music fan. Sign up for her free weekly newsletter at content-technologist.com.

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